Scott, D. M. (2022). The new rules of marketing and PR: How to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly (8th ed.). John Wiley & Sons.
Part III Action Plan for Harnessing the Power of the New Rules
- Chapter 18: Your Newsroom: A Front Door for Much More than the Media (pp. 351-365). Effective techniques to reach and pitch reporters and editors to tell your story
- Chapter 19: The New Rules for Reaching the Media (pp. 367-382). Learning how media relations works in the new digital environment
- Chapter 20: Newsjacking Your Way Into the Media (pp. 383-396). Position your organizations as a subject matter expert to become a sought after source by journalists for their news coverage
