LibGuides: GBM-5002 v2: Module 5

Module 5 Required Resources

A wider‐aperture lens for global strategic management: The multinational enterprise in a bifurcated global economy.
A wider‐aperture lens for global strategic management: The multinational enterprise in a bifurcated global economy. (2022). Global Strategy Journal, 12(3), 488–519. https://doi.org/10.1002/gsj.1462
From green advertising to greenwashing: Content analysis of global corporations’ green advertising on social media.
Kwon, K., Lee, J., Wang, C., & Diwanji, V. S. (2024). From green advertising to greenwashing: Content analysis of global corporations’ green advertising on social media. International Journal of Advertising: The Review of Marketing Communications, 43(1), 97–124. https://doi.org/10.1080/02650487.2023.2208489