Cultural Differences in Business CommunicationCosman, O. (2021). . Cultural differences in business communication. USV Annals of Economics & Public Administration, 21(1), 78-87.
In a globalized economy, cultural sensitivity is essential. Since business is a collaborative activity, intercultural communication has developed into being an essential part in the business world. Understanding how to communicate effectively with people from other cultures has become a priority for many organizations as individuals from different cultural backgrounds not only have different languages but also different rules and strategies for interacting.