Pursuing Digital Marketing and Sales Transformation in an Emerging Market: Lessons from India's Tata Steel.
Gupta, P., Steward, M., Narus, J., & Seshadri, D. V. R. (2021). Pursuing Digital Marketing and Sales Transformation in an Emerging Market: Lessons from India’s Tata Steel. Vikalpa: The Journal for Decision Makers, 46(4), 197–208. https://doi.org/10.1177/02560909211054700