Factors Influencing Consumers’ Continuous Purchase Intentions on TikTok: An Examination from the Uses and Gratifications (U&G) Theory Perspective
Wang, J., & Oh, J. I. (2023). Factors Influencing Consumers’ Continuous Purchase Intentions on TikTok: An Examination from the Uses and Gratifications (U&G) Theory Perspective. Sustainability, 15(13). https://doi.org/10.3390/su151310028
