Worthington, A. K. (2021). Persuasion theory in action: An open educational resource. University of Alaska Anchorage. https://ua.pressbooks.pub/persuasiontheoryinaction/back-matter/appendix/
● Section I: Introduction to Persuasion
● Section II: Theory of Planned Behavior In these sections you will learn about the Theory of Reasoned Action and the Theory of Planned Behavior, which you will need to learn for this week’s quiz.
Anonymous (2023). Introduction to public speaking. 12:1 persuasion: An overview. Fresno College. Libre Texts. https://socialsci.libretexts.org/Courses/Fresno_City_College/COMM_1%3A_Introduction_to_Public_Speaking/12%3A_Persuasive_Speaking/12.01%3A_Persuasion_-_An_Overview The third persuasion theory discussed in this chapter explores the cognitive energy someone uses to directly analyze the content of a message, which is the focus of the discussion on the Elaboration Likelihood Model this week.
Market Business News. (2024). Advertising definition and meaning. https://marketbusinessnews.com/financial-glossary/advertising-definition-meaning/ This article gives examples of print ads, which you will need to know about for this week’s assignment.
Microsoft Create Team. (2023) Tips for designing attention-getting ads. https://create.microsoft.com/en-us/learn/articles/tips-for-designing-advertisements You may use Microsoft365 tools to create an ad for your assignment this week.
LearnPsychology. (2020). Theory of Reasoned Action and Planned Behavior. [Video]. YouTube. https://www.youtube.com/watch?v=yJhKheZNGpM The narrator in this video explains the theories and relates them with real-world examples.
Leaders’ Decision-Making Lab. (2022). Theory of planned behavior, attitude, subjective norm, intention and behavior, and leadership theory. [Video]. YouTube. https://www.youtube.com/watch?v=ZspzAtH2aBg This video on the theory of planned behavior and leadership explains human behavior from the perspective of intentions.
PPT Video. (2021). Free PowerPoint video ad template and tutorial. [Video]. YouTube. https://www.youtube.com/watch?v=fJ5HDNOj8WY This video provides ad examples and ideas for creating ads that may assist you in completing your assignment this week.
MrKeith TechEd. (2021). Using PowerPoint to make a digital advertisement. [Video]. YouTube. https://www.youtube.com/watch?v=_XdgtDb7T4s This video demonstrates how to make a digital advertisement using PowerPoint. Be aware that you don’t need the animation component for this assignment.
Canva.com (2024). Design ideas. https://www.canva.com/ideas/ Canva is a free online tool you can use to create designs using Canva templates and images. Explore design ideas for your assignment this week.
Creative Commons. Search portal. https://search.creativecommons.org/ Search the Creative Commons portal for images by typing a keyword into the search field. Refine results by copyright licenses to find copyright-free images.
