Worthington, A. K. (2021). Persuasion theory in action: An open educational resource. University of Alaska Anchorage. https://ua.pressbooks.pub/persuasiontheoryinaction/back-matter/appendix/
● Section III: Technology Acceptance Model
● Section IV: Transtheoretical Model In these sections you will learn about the Technology Acceptance and Transtheoretical Models, which you will need to learn for this week’s quiz.
Anonymous (2023). Introduction to Public Speaking. 12:1 Persuasion: An Overview. Fresno College. Libre Texts. https://socialsci.libretexts.org/Courses/Fresno_City_College/COMM_1%3A_Introduction_to_Public_Speaking/12%3A_Persuasive_Speaking/12.01%3A_Persuasion_-_An_Overview This article goes over information used in the discussion on the Social Judgment Theory.
James, J. (2023). What is the Technology Acceptance Model? [Video]. YouTube. https://www.youtube.com/watch?v=-syOWZ_T4sQ This video explains TAM using several examples and describes how it can help us understand why people adopt or resist new technologies.
PracticalPsychology. (2021). Transtheoretical Model and stages of change (Examples). [Video]. YouTube. https://www.youtube.com/watch?v=VVyhhMzWkiU This video explores the stages of change in the Transtheoretical Model and uses examples to illustrate the steps.
2-column A/V script format https://u.osu.edu/etblog/2016/01/20/pre-production-101-choosing-a-script-format/ This page contains an example of a 2-column A/V script format:, which you will need for the week 2 assignment.
