COM334 v2

Worthington, A. K. (2021). Persuasion theory in action: An open educational resource. University of Alaska Anchorage. https://ua.pressbooks.pub/persuasiontheoryinaction/back-matter/appendix/
● Section V: Emotional Appeals
In this section you will learn about the Fear Appeals, which you will need to learn about for this week’s quiz.

Levine, R. V. (2024). Persuasion: so easily fooled. In R. Biswas-Diener & E. Diener (Eds), Noba textbook series: Psychology. Champaign, IL: DEF publishers. http://noba.to/y73u6ta8
This article discusses the Triad of Trustworthiness as a source of persuasion, which will be part of the discussion on The Triad of Trustworthiness this week.

Brown, S. L. (2023, February 14). 14 examples of modern social media ads to inspire your next marketing campaign. Smith.ai. https://smith.ai/blog/14-examples-of-modern-social-media-ads-to-inspire-your-next-marketing-campaign
Here are some examples of social media ads to support this week's assignment.

Luttrell, A. (2022). Persuasion using emotion with Dr. Robin Nabi. [Video]. YouTube. https://www.youtube.com/watch?v=Ce4OJ-tKTBc
Robin Nabi is a professor of communication at the University of California-Santa Barbara. She studies how emotional appeals can (and cannot) lead people to change their thoughts and behaviors.

Solve It Like A Marketer. (2021). Fear in marketing [Video]. YouTube. https://www.youtube.com/watch?v=pR4FV7J9UuQ
The use of emotional appeal and fear in marketing has a powerful influence on consumers.

Canva.com (2024). Design ideas. https://www.canva.com/ideas/
Canva is a free online tool you can use to create designs using Canva templates and images. Explore design ideas for your assignment this week.

PPT Video. (2021). Free PowerPoint video ad template and tutorial. [Video]. YouTube. https://www.youtube.com/watch?v=fJ5HDNOj8WY
This video provides ad examples and ideas for creating ads that may assist you in completing your assignment this week.

MrKeith TechEd. (2021). Using PowerPoint to make a digital advertisement. [Video]. YouTube. https://www.youtube.com/watch?v=_XdgtDb7T4s
This video demonstrates how to make a digital advertisement using PowerPoint. Be aware that you don’t need the animation component for this assignment.

Microsoft Create Team. (2023) Tips for designing attention-getting ads. https://create.microsoft.com/en-us/learn/articles/tips-for-designing-advertisements
You may use Microsoft365 tools to create an ad for your assignment this week.

Pixabay. (n.d.) www.pixabay.com
Search Pixabay for copyright-free images to use in your advertisement design, which is your assignment this week.

Morguefile (2024). https://morguefile.com/
Find royalty free stock photos and images with this online image library.

Creative Commons. Search portal. https://search.creativecommons.org/
Search the Creative Commons portal for images by typing a keyword into the search field. Refine results by copyright licenses to find copyright-free images.