LibGuides: COM441: Module 4 Resources

Module 4 Resources

Public Relations Planning: A Practical Guide for Strategic Communication
Vieira, E. T., Jr, & Li, Y. (2024). Public relations planning : A practical guide for strategic communication. Taylor & Francis.
Read Chapter 13: Campaign Evaluation (plus the Public Relations Campaign Outline at the end of Chapter 14)
Public Relations Foundations: Demonstrating Impact: Quantifying and Communicating PR Value
Breakenridge, D. (2024 March 22). Public relations foundations: Demonstrating impact: Quantifying and communicating PR value . [Video]. LinkedIn.
Public Relations Foundations: Assessing Your Campaigns
Breakenridge, D. (2024 March 22). Public relations foundations: Assessing your campaigns. [Video]. LinkedIn.
Public Relations Foundations: Conclusions & Next Steps.
Breakenridge, D. (2024 March 22). Public relations foundations: Conclusions & next steps. [Video]. LinkedIn.
Public Relations Campaign Analysis With Katie Paine.
Schwartzman, E. (2024 July 2). Public relations campaign analysis with Katie Paine. [Video]. YouTube.
Video is set to start at 3:24; you can end the video at 23:22
Selling Smoke: Tobacco Advertising and Anti-Smoking Campaigns.
Yale University Library (2023). Selling smoke: Tobacco advertising and anti-smoking campaigns.