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COM441
Module 3 Resources
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Module 3 Resources
Public Relations Planning: A Practical Guide for Strategic Communication
Vieira, E. T., Jr, & Li, Y. (2024).
Public relations planning : A practical guide for strategic communication
. Taylor & Francis.
Read Chapter 9: Public Relations' Tactics Toolbox
Read Chapter 10: Social Media Tactics
The PESO Model: Where to Start?
Dietrich, G. (Host) (2024 June 4). The PESO Model: Where to Start? [Audio podcast episode]. In
The Spin Sucks Podcast with Gini Dietrich
. Spotify.
Public Relations Foundations: Relationships and Champions
Breakenridge, D. (2019 April 10).
Public relations foundations: Relationships and champions
. [Video]. LinkedIn.
Using A Media Mix in Your PR Strategy
Breakenridge, D. (2024 July 25).
Using a media mix in your PR strategy
. [Video]. LinkedIn.
Public Relations Foundations: Today’s Consumers
Breakenridge, D. (2024 July 25).
Public relations foundations: Today's consumers
. [Video]. LinkedIn.
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