LibGuides: COM441: Module 3 Resources

Module 3 Resources

Public Relations Planning: A Practical Guide for Strategic Communication
Vieira, E. T., Jr, & Li, Y. (2024). Public relations planning : A practical guide for strategic communication. Taylor & Francis.
Read Chapter 9: Public Relations' Tactics Toolbox
Read Chapter 10: Social Media Tactics
The PESO Model: Where to Start?
Dietrich, G. (Host) (2024 June 4). The PESO Model: Where to Start? [Audio podcast episode]. In The Spin Sucks Podcast with Gini Dietrich. Spotify.
Public Relations Foundations: Relationships and Champions
Breakenridge, D. (2019 April 10). Public relations foundations: Relationships and champions. [Video]. LinkedIn.
Using A Media Mix in Your PR Strategy
Breakenridge, D. (2024 July 25). Using a media mix in your PR strategy. [Video]. LinkedIn.
Public Relations Foundations: Today’s Consumers
Breakenridge, D. (2024 July 25). Public relations foundations: Today's consumers. [Video]. LinkedIn.