Identify Customer Element Through Empathy Map and User Persona
Sinansari, P., Salsabila, S. H., Hanoum, S., Lopatka, A., & Wlodarski, W. (2023). Identify customer element through empathy map and user persona.
Procedia Computer Science, 225, 4148–4156. https://doi.org/10.1016/j.procs.2023.10.411
- Identifying customer needs and problems allows companies to develop more suitable products and services, which can significantly impact their success. Post-pandemic shifts in consumer behavior require companies to redefine customer segments and relationships, with tools like empathy maps and user personas aiding in better understanding customer characteristics and refining business models accordingly.