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Kolb, B. M. (2021). Absolute essentials of marketing research. Taylor & Francis Group.
Practical, concise and easy-to-read text with content that includes the marketing research process, developing research questions and hypotheses, conducting qualitative and quantitative research, and analyzing results.

• Read Chapter 4: Determining the research sample, section “Quantitative Research Sample”.
• Read Chapter 5: Writing quantitative research surveys.
• Read Chapter 8: Analyzing Research Results, section “Quantitative Analysis.

Biffignandi, S., & Bethlehem, J. (2021). Handbook of web surveys, John Wiley & Sons, Incorporated. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/nu/detail.action?docID=6538929.
Read Chapter 6: Web Surveys and Other Modes of Data Collection. This chapter provides a historical context for surveys and a practical description of essential elements of survey quality: accuracy and validity.