Global Business Strategy
de Kluyver, C. A. & Pearce II, K. A. (2021). Global Business Strategy (1st Ed.). Business Expert Press.
Read:
Chapter 1: The Globalization of Markets and Competition
Covers the forces driving globalization and how industries and markets are becoming integrated globally.
Chapter 2: The Globalization of Companies and Competitive Advantage
Focuses on how companies can leverage globalization to achieve competitive advantages.
Chapter 3: The Globalization of Opportunity and Risk
Discusses the risks and opportunities that arise from operating in global markets, including economic, political, and cultural risks.
Chapter 4: The Globalization of Corporate Social Responsibility
Addresses the importance of CSR in a global context and how companies manage ethical standards across different regions.
