Global Business Strategy
de Kluyver, C. A. & Pearce II, K. A. (2021). Global Business Strategy (1st Ed.). Business Expert Press.
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Chapter 5: Assessing a Company’s Resource Base and Capabilities for Going Global
Understanding the resource base is essential for entrepreneurial firms seeking to expand internationally. This chapter helps students grasp how to evaluate internal capabilities, which is crucial for identifying growth opportunities in foreign markets.
Chapter 6: Global Strategy Formulation
Formulating a global strategy often involves creating strategic alliances. This chapter discusses how to incorporate alliances into broader strategic planning, emphasizing their importance for resource sharing and market access, which is vital for entrepreneurial firms looking to leverage partnerships for growth.
Chapter 7: Target Market Selection and Entry Strategies
This chapter directly addresses the processes involved in selecting target markets and determining entry strategies, which are key components of internationalization. It equips students with frameworks to analyze market opportunities and choose the most appropriate entry modes, such as joint ventures or direct investment.
Chapter 8: Globalizing the Value Proposition
This chapter focuses on how companies can effectively position their value propositions against competitors in different markets. It teaches students how to analyze and adapt strategies to maintain competitiveness, which is essential for managing competitive dynamics in a global context.
