COM404

Harris, E. E., Neely, D. G., & Saxton, G. D. (2023). Social media, signaling, and donations: testing the financial returns on nonprofits’ social media investment. Review of Accounting Studies, 28(2), 658-688. https://doi.org/10.1007/s11142-021-09651-3
Social media outlets provide nonprofit organizations the opportunity of opening new communication and disclosure channels. Organizations must decide whether to set up these channels. They—and in turn their target audiences—must also decide how much to use social media.

Ali, R. (2024, July 5). How to avoid failure in digital transformation: 6 ways to do: Profiletree. ProfileTree Web Design and Digital Marketing. https://profiletree.com/how-to-avoid-failure-in-digital-transformation/
What should you consider to avoid failure in digital transformation? Actually, there are many things! Companies are striving to achieve innovation, better profits, business intelligence, efficacy, and sustainability. The shortcut is digital transformation.

Lee, M., & Jin, D. Y. (2018). Understanding the Business of Global Media in the Digital Age. Routledge.
This work examines how digital transformation has reshaped the global media landscape. It analyzes the interplay between multinational corporations, local industries, and the economic and cultural impacts of media globalization. The work discusses the rise of digital platforms, shifts in media ownership, and the influence of policies on content production and distribution. Highlighting case studies, it emphasizes the growing role of technology giants and regional dynamics in shaping a digital-first global media economy, while critically exploring how digital media fosters both convergence and new inequalities.