COM404

Athuraliya, A. (2023, September 23). 6-Step Guide to crafting the perfect communication plan. Creately. https://creately.com/guides/communications-plan-template/
A communication plan is a key to developing an effective and consistent messaging strategy. It helps guide the process of setting measurable goals for your strategy, profiling your target audience and creating and successfully delivering your message.

Lee, M., & Jin, D. Y. (2018). Understanding the Business of Global Media in the Digital Age. Routledge.
This work examines how digital transformation has reshaped the global media landscape. It analyzes the interplay between multinational corporations, local industries, and the economic and cultural impacts of media globalization. The work discusses the rise of digital platforms, shifts in media ownership, and the influence of policies on content production and distribution. Highlighting case studies, it emphasizes the growing role of technology giants and regional dynamics in shaping a digital-first global media economy, while critically exploring how digital media fosters both convergence and new inequalities.