COM400

Kurnoff, J., & Lazarus, L. (2021). Everyday business storytelling: Create, simplify, and adapt a visual narrative for any audience. Wiley.
This practical guide helps professionals transform business communications into engaging narratives that resonate with their audiences. By leveraging visual storytelling techniques and a repeatable framework, the book teaches readers how to craft compelling stories using data and visuals, ultimately enhancing their communication effectiveness and decision-making in various business contexts.

White Space Is Not Your Enemy - 3rd Edition
ISBN: 978-1-138-80464-7

TechSmith. (2024). Video viewer trends report. Camtasia. https://assets.techsmith.com/docs/TechSmith-Video-Viewer-Study-2024.pdf
This report offers insights into audience behaviors in video consumption—a critical aspect of mediated messaging. Understanding how factors like video length, clarity, and audio quality impact viewer retention can directly improve your projects in this course.

[The National University Library]. (2024, April 9). Mastering time management [Video]. Resources.nu.edu. https://resources.nu.edu/StrongStart/time-management
This resource provides strategies for improving time management skills, including tips for setting goals, organizing tasks, and overcoming procrastination. Reflect on how these time management techniques could be applied to your own academic or professional life. (4:02)

[The National University Library]. (2024, April 10). Cultivating motivation [Video]. Resources.nu.edu. https://resources.nu.edu/StrongStart/motivation
This case study explores techniques for building and maintaining motivation, particularly in an academic environment. Consider how these strategies might help you stay engaged and productive throughout the course. (2:37)

[The National University Library]. (2024, April 1). Accessing academic resources | Strong Start success plan [Video]. Resources.nu.edu. https://resources.nu.edu/StrongStart/academic-resources
This resource highlights the various academic tools and resources available to students. Reflect on the importance of using academic resources to enhance your learning and success in this course. (1:58)

[Tiffany Uman]. (2024, May 10). Storytelling to influence leadership and decision makers [Video]. LinkedIn Learning. https://www.linkedin.com/learning/storytelling-to-influence-leadership-and-decision-makers/storytelling-to-influence-leadership?resume=false&u=2168252
This video explores how storytelling can enhance business communication by helping to build rapport, create memorable messages, and engage audiences. This course can be particularly useful in understanding the power of crafting mediated messaging to influence leadership and secure resources for your initiatives. (48:00)

[Jai Stone]. (2022, December 23). Create your creator media kit using Canva Pro [Video]. LinkedIn Learning. https://www.linkedin.com/learning/create-your-creator-media-kit-using-canva-pro/canva-for-creators?u=2168252
If you’re a creator, you need an effective media kit to make yourself and your brand stand out. This course provides step-by-step guidance on how to create the key elements of your creator media kit using Canva. Learn what belongs on your cover page, how to create a headliner bio and a professional bio, how to list media appearances, how to highlight your skills, and much more. (42:00)