COM400

Kurnoff, J., & Lazarus, L. (2021). Everyday business storytelling: Create, simplify, and adapt a visual narrative for any audience. Wiley.
This practical guide helps professionals transform business communications into engaging narratives that resonate with their audiences. By leveraging visual storytelling techniques and a repeatable framework, the book teaches readers how to craft compelling stories using data and visuals, ultimately enhancing their communication effectiveness and decision-making in various business contexts.

White Space Is Not Your Enemy - 3rd Edition
ISBN: 978-1-138-80464-7

[Joanna Yung]. (2022, March 25). Content creation: Strategy and tools [Video]. LinkedIn Learning. https://www.linkedin.com/learning/content-creation-strategy-and-tools/learning-content-creation-strategy-and-tools?resume=false&u=2168252
This course teaches you to create engaging social media content using industry-standard tools and proven strategies. Social media expert Joanna Yung guides you through creating eye-catching visuals and writing authentic copy, supported by practical templates and real-world examples. (36:00)

[Sam Dey]. (2024, January 26). Nano tips for marketing using AI tools with Sam Dey [Video]. LinkedIn Learning. https://www.linkedin.com/learning/nano-tips-for-marketing-using-ai-tools-with-sam-dey/introduction-to-ai-in-marketing?u=2168252
In this short series, you will explore artificial intelligence (AI) tools for marketing strategy and decision-making. Marketing consultant Sam Dey examines AI applications in customer segmentation, predictive analytics, chatbots, content personalization, and social media marketing. This will help prepare you to implement AI-driven marketing campaigns. (14:00)

[National University Library]. (2024, January 17). Intel AI workforce videos [Video]. Resources.nu.edu. https://resources.nu.edu/c.php?g=1309959&p=10680629

Van Rooyen, K. (n.d.). Not your typical ultimate guide to video marketing. Superside. https://www.superside.com/guides/video-marketing
An excellent and thorough guide to video marketing with chapters for easy navigation.

[NU Skill Up Series]. (2023, April 21). NU express: The ethical approach to ChatGPT (042023) [Video]. YouTube. https://www.youtube.com/watch?v=7RLRc85INDs
This NU webinar will show you how to practically and ethically make programs like ChatGPT a part of your research and writing toolkit. (53:08)

[Joanna Yung]. (2022, March 25). Using Canva to design captivating social media graphics [Video]. LinkedIn Learning. https://www.linkedin.com/learning/content-creation-strategy-and-tools/using-canva-to-design-captivating-social-media-graphics?u=2168252
(3:31)

[Paul Trani]. (2023, March 9). Adobe Express on the web [Video]. LinkedIn Learning. https://www.linkedin.com/learning/creative-cloud-crash-course/adobe-express-on-the-web?u=2168252
(5:09)

[Allie K. Miller]. (2024, July 30). How to Use Generative AI: Building an AI-First Mindset [Video]. LinkedIn Learning. https://www.linkedin.com/learning/how-to-use-generative-ai-building-an-ai-first-mindset/getting-started-with-ai-first?u=2168252
Creating real impact with AI means understanding what generative AI is capable of today—and using that knowledge to stay ahead of future developments. Regardless of your industry, role, and experience, AI can transform your personal and professional development. (48:00)

[Superside]. Work that works: Turning creative into revenue [Video]. https://www.superside.com/lp/november-webinar-series-creative-performance-recordings
Superside’s 4-part November webinar series for creative and marketing leaders.