MGT483 E-Business

Textbook

Kenneth, C. L., & Traver, C.G., (2023) E-Commerce: Business, Technology, Society (17th ed.). Pearson Education.

Chapter 1 – The Revolution is Just Beginning 

This chapter is very important for the basics and your understanding of the course learning objectives. This chapter introduces the many aspects of e-Commerce and e-Business. Many examples are given to help you understand how this business strategy has overtaken the business environment in the U.S. and worldwide. The types of e-Commerce are discussed and the themes of e-Business.  

Chapter 2 – E-Commerce Business Models and Concepts 

This chapter is important because you will learn about the different business models and use of e-Commerce in each model. The examples are in-depth and will broaden your knowledge. Understanding how e-Commerce has drastically changed e-Business as a tool and luxury that consumers now expect in their shopping experience. You will practice applying business models to a business in an assignment.  

PowerPoints 

Chapter 1 – The Revolution is Just Beginning 

This presentation is important to review since it gives a summary of the chapter with a view of the visual of the charts and diagrams. Review these visuals and ensure you understand them in the big picture of e-Business and e-Commerce. These visuals can be cited in any of your assignments.  

Chapter 2 - E-Commerce Business Models and Concepts 

This presentation is important to review since you can focus on specific areas of the chapter. For example, each business model is included with content about the model and how to apply it.  

Case Study 

TikTok  

This case study is located on page three in chapter one. Reviewing this case will enhance your understanding of how TikTok came to be and how it has continued to be a favorite site for the population. Many small companies have included this venue in their business strategies to reach customers.  

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