MKT651 v1

Pokhrel, L., & KC, A. (2024). Mobile banking service quality and continuance intention: mediating role of satisfaction: a two-stage structural equation modeling-artificial neural network approach. International Journal of Bank Marketing, 42(3), 389-413.

Pralahad, D. and V, A. (2021). 4 Questions to Boost Your Social Media Marketing. Retrieved from https://hbr.org/2020/01/4-questions-to-boost-your-social-media-marketing

Seth, F. (2021). 5 mistakes to avoid while creating content for mobile marketing. Dataquest, Retrieved from https://www.proquest.com/trade-journals/5-mistakes-avoid-while-creating-content-mobile/docview/2560853609/se-2?accountid=25320

Law, T. (2020). Mobile Website Design in 2021: Everything You Need to Know. Retrieved from https://www.oberlo.com/blog/mobile-website-design

Morales, J. (2021). Mobile First Design. Retrieved from https://xd.adobe.com/ideas/process/ui-design/what-is-mobile-first-design/

Petrova, A. (2020). The Ultimate Guide to Content Marketing Strategy. Retrieved from https://www.semrush.com/blog/content-marketing-strategy-guide/

Yi, J., Kim, J., & Oh, Y. K. (2024). Uncovering the quality factors driving the success of mobile payment apps. Journal of Retailing and Consumer Services, 77, 103641.

Pang, H., & Zhang, K. (2024). Determining influence of service quality on user identification, belongingness, and satisfaction on mobile social media: insight from emotional attachment perspective. Journal of Retailing and Consumer Services, 77, 103688.

Kiezel, M., & Wiechoczek, J. Customer Engagement in Contact with Brands on the Example of Polish Market of Banking Products and Mobile Phones.