MKT651 v1

Diaz, E., Esteban, Á., Carranza Vallejo, R., & Martín-Consuegra Navarro, D. (2022). Digital tools and smart technologies in marketing: a thematic evolution. International Marketing Review, 39(5), 1122–1150. https://doi.org/10.1108/IMR-12-2020-0307

Lee, H. S., Yalcinkaya, G., & Griffith, D. A. (2024). Examining the relationship of country-level digital ad spend and cross-border e-commerce buyers under cultural and political globalization. International Marketing Review, 41(5), 1102-1117.

Andrews, M. (2017). Increasing the effectiveness of mobile advertising by using contextual information. GfK Marketing Intelligence Review, 9(2), 37-42.

Le, H. T. P. M., Yoo, W., & Park, J. (2024). The effects of brand trustworthiness and credibility on location-based advertising: moderating effects of privacy concern and social influence. International Journal of Advertising, 43(5), 798-823.

Bernritter, S. F., Ketelaar, P. E., & Sotgiu, F. (2021). Behaviorally targeted location-based mobile marketing. Journal of the Academy of Marketing Science, 49(4), 677–702.

Macha, M., Foutz, N. Z., Li, B., & Ghose, A. (2024). Personalized privacy preservation in consumer mobile trajectories. Information Systems Research, 35(1), 249-271.

Ullah, I., Boreli, R., & Kanhere, S. S. (2023). Privacy in targeted advertising on mobile devices: a survey. International Journal of Information Security, 22(3), 647–678. https://doi.org/10.1007/s10207-022-00655-x

Lu, C. H. (2024). The moderating role of e-lifestyle on disclosure intention in mobile banking: A privacy calculus perspective. Electronic Commerce Research and Applications, 64, 101374.