*Note: Examples of an SA can be found in Appendix 13.C of your textbook
A SWOT analysis (Strength + Weaknesses + Opportunities + Threats) is an analysis of a company used to create strategic business plans. External environmental factors are typically considered to be Opportunities or Threats. Internal factors are generally classified as Strengths or Weaknesses.
Use the following databases to find company SWOT Analyses.
Content: Business research database covering topics including accounting, banking, economics, finance, international trade, marketing, management information systems, and more.
Purpose: This is a key database for business, accounting, and economics students.
Special Features: SWOT analysis functionality, market research reports, country reports, industry profiles, and more.