BUS485: Strategic Business Policy I & II Capstone: Home

FIRST: Students should select ONE CASE to use for all 4 weeks. 

• Select a case from Part Six - Cases in Strategic Management- in your textbook.
• Notice that some instructors may prefer to narrow down this list, so verify with your instructor the cases available to you.

Some cases to choose from are: Chipotle, Harley Davidson, Uber, Pandora, Amazon, Blue Nile, Groupon, Town Sports, Zynga, Panera Bread, Sonic, Under Armour, J.C. Penney, Best Buy, Target, Staples, Tesla, TomTom, General Electric, Snap-On Tools

NEXT:

• Start researching the external and internal environments of your chosen company.
• The resources you will find for your selected case in this library site should complement/expand the information you already have in your textbook.

TIPS:

• Remember to look for information that corresponds to the dates of your case and gives you enough depth to describe, analyze and recommend a good strategy.
• Do not search for what actually happened to your firm because what managers decided to do may not be the best strategy and knowing what actually happened may bias your analysis and distort your recommendation.