Comparing the Effect of Rational and Emotional Appeals on Donation Behavior
Lindauer, M., Mayorga, M., Greene, J., Slovic, P., Västfjäll, D., & Singer, P. (2020). Comparing the effect of rational and emotional appeals on donation behavior. Judgment & Decision Making, 15
(3), 413–420. Retrieved from http://proxy1.ncu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=143516607&site=eds-live
- This article explores the importance of both rational (logos) and emotional (pathos) appeals in persuading people to act.