MKT-3000: Introduction to Marketing

Holt, B. (2016, March). Branding in the age of social media. Harvard Business Review.
The author extends branding to the Internet and the phenomenon of social media, addressing concepts such as viral, buzz, memes, stickiness, and form factor as applied to the need for branded content, which is a crucial objective for social media marketing.

University of Minnesota. (2015). Principles of marketing. University of Minnesota. (Original work published 2010)
Read Chapter 6.

Marion. (n.d.). What is branding? The Branding Journal.
The author of this online article discusses the meaning and application of branding, with examples.