MKT-3000

Digital Marketing Institute [DMI]. (n.d.). 16 Brands doing corporate social responsibility successfully [Blog post]. Author.
This article provides you with an improved understanding of which companies have demonstrated social responsibility across a variety of areas, including reduced carbon footprints, improved labor policies, and more.

Ferrell, O. C., & Ferrell, L. (2016). Ethics and social responsibility in marketing channels and supply chains: An overview. Journal of Marketing Channels, 23(1/2), 2-10.
This article addresses why social responsibility is important in marketing, including how social responsibility in marketing works, and an example of social responsibility in marketing.

Robertson, L. (2019, September 6). How ethical is Nike? Good on you.

University of Minnesota. (2015). Principles of marketing. University of Minnesota. (Original work published 2010)
Read Chapters 1.4, 2.2, 9.1, and 13