Best, R. J. (2012). Market-based management (6th ed.). Pearson.
Review Chapter 6: Competitive Position and Sources of Advantage;
Chapter 7: Product Positioning, Branding, and Product Line Strategies;
Chapter 8: Value-Based Pricing and Pricing Strategies; and Chapter 15: Marketing Metrics, Performance, and Strategy Implementation.
Access your Redshelf book in the Getting Started module of the course or click on Bookshelf in the top navigation bar of the course.
3 Ways to Plan for the (Very) Long Term