Inventing is the Easy Part. Marketing Takes Work
Market-Based Management
Best, R. J. (2012). Market-based management (6th ed.). Pearson.
Read Chapter 9: Marketing Channels and Channel Mapping, and Chapter 10: Marketing Communications, Social Media, and Customer RESPONSE.
Access your textbook via the Bookshelf tab in the top navigation bar of your course.
© Copyright 2025 National University. All Rights Reserved.