Martin, B. C. (2018). Strategic planning in healthcare: An introduction for health professionals (1st ed.). Springer Publishing Company. Read Chapter 4, Situational Analysis. This book chapter provides a description of the SWOT process.
Intuit Inc. SWOT Analysis. (2020). Intuit, Inc. SWOT Analysis, 1–7. This article provides an example of a completed SWOT analysis for the Intuit Company.
Films Media Group. (2019). Swot analysis [Video]. Films on Demand. https://fod.infobase.com/PortalPlaylists.aspx?wID=102577&xtid=204578 This video describes the SWOT tool and provides some examples of how it has been used.
