TIM-5002

Zafary, F. (2020). Implementation of business intelligence considering the role of information systems integration and enterprise resource planning. Journal of Intelligence Studies in Business, 10(1), 59–74.
This article provides a foundation and history of business intelligence. It is research regarding the implementation of business intelligence and the role of information systems integration and enterprise resource planning.

Films Media Group. (2018). Social media in the crosshairs [Video]. Films on Demand.
Watch Segment 2: Big Data Overview.
Watch Segment 6: Positive Big Data Effects.
This video provides an overview of the impact of Data Analytics within organizations today. Provides students with an insight into the various types of data that are being collected and what they are used for.

Mariani, M. M., & Fosso Wamba, S. (2020). Exploring how consumer goods companies innovate in the digital age: The role of big data analytics companies. Journal of Business Research, 121, 338–352.
This article highlights the impact that the digital age has had on consumer good companies. It provides students with information regarding how the data that companies collect from their consumers impact the organizations’ processes. Based on an in-depth qualitative analysis, the author develops the consumer goods company innovation (CGCI) conceptual framework, which illustrates how digital firms help consumer goods companies to test new products before they are launched on the market and innovate.