Peng, M. W. (2017). Global strategy (4th ed.). Cengage.
Read Chapter 10.
Access your Redshelf book in the Getting Started module of the course or click on Bookshelf in the top navigation bar of the course.
Predictable Magic
Prahalad, D., & Sawhney, R. (2010). Predictable magic. Pearson.
Read Chapter 8
Access your Redshelf book in the Getting Started module of the course or click on Bookshelf in the top navigation bar of the course.
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