Trust, Risk and Transaction Intention in Consumer-to-Consumer E-Marketplaces Wei, K., Li, Y., Zha, Y., & Ma, J. (2019). Trust, risk and transaction intention in consumer-to-consumer e-marketplaces. Industrial Management & Data Systems, 119(2), 331–350.
The purpose of this article is to compare the relative impacts of trust and risk on individual's transaction intention in consumer-to-consumer (C2C) e-marketplaces from both the buyers' and the sellers' perspectives.