Arif, S., Cryder, B., Mazan, J., Quiñones-Boex, A., & Cyganska, A. (2017). Using patient case video vignettes to improve students' understanding of cross-cultural communication. American Journal of Pharmaceutical Education, 81(3), 1–11.
Cheney, C. (2017). Healthcare’s Consolidation Landscape: Market and regulatory factors have unleashed a wave of merger, acquisition, and partnership activity that is changing the delivery of healthcare services. HealthLeaders Magazine, 20(5), 16–26.
Harrison, J. S., & Thompson, S. M. (2014). Strategic management of healthcare organizations: A stakeholder management approach. ProQuest Ebook Central Read Chapter 4: Analysis of the Organization and Its Stakeholders
Schiavo, R. (2013). Health communication: From theory to practice. ProQuest Ebook Central Read Chapter 1: What is Health Communication?
Read Chapter 10: Overview of Health Communication Planning Process