TIM-5020 v5

Iffat, N., Chaudhry, M. S., & Riaz, A. (2017). Significance of business intelligence system on quality decision making using analytic hierarchy process in fast moving consumer goods industry (A Case Study of Pepsi Co. Pakistan). Journal of Statistics, 24(1), 35–46.

The study in this journal article investigates the impact and usage of business intelligence on quality decision-making from two organizational perspectives.

Phillips-Wren, G., Daly, M., & Burstein, F. (2021). Reconciling business intelligence, analytics and decision support systems: More data, deeper insight. Decision Support Systems, 146.

This journal article details the importance of using business intelligence and decision support systems to facilitate organizational knowledge. The extension of the data management system and database using the advanced technologies of today and the overlap with business analytics and data science are discussed.

Tsoy, M. E., & Shchekoldin, V. Y. (2016). RFM-analysis as a tool for segmentation of high-tech products’ consumers. 2016 13th International Scientific-Technical Conference on Actual Problems of Electronics Instrument Engineering, 03, 290–293.

This journal article describes the method for high-tech products' consumer base analysis based on the RFM-analysis application involving classification methods.