One Perfect Pitch: How To Sell Your Idea, Your Product, Your Business—Or YourselfPerruchet, M. (2016). One perfect pitch: How to sell your idea, your product, your business—or yourself. McGaw-Hill.
Read Chapter 4: Know Your Audience.
This chapter emphasizes the importance of knowing your audience when presenting your ideas.
Read Chapter 5: Pitch Perfect: Bringing It All Together.
This chapter explains how to prepare for the day of the presentation.
