How Shorebilly Brewing Company Won the Trademark Battle, but Lost the War: A cautionary Tale for Entrepreneurs.Koval, M. R. (2018). How shorebilly brewing company won the trademark battle, but lost the war: A Cautionary tale for entrepreneurs. Journal of Legal Studies Education, 35(1), 45–82. https://doi.org/10.1111/jlse.12069
This journal entry examines the legal battle of entrepreneurship through the lens of trademarks, branding, and company identity.