Promoting sustainable development in higher education institutions: the use of the balanced scorecard as a strategic management system in support of green marketing.Fuchs, P., Raulino, C., Conceição, D., Neiva, S., Amorim, W. S. de, Soares, T. C., Andrade de Lima, M., Montenegro De Lima, C. R., Soares, J. C., & Andrade Guerra, J. B. S. O. de A. (2020). Promoting sustainable development in higher education institutions: the use of the balanced scorecard as a strategic management system in support of green marketing. International Journal of Sustainability in Higher Education, 21(7), 1477–1505.