MKT660

Textbook

Students can access the textbook via the DART link in the course, under the Getting Started tab. 

Articles and cases as assigned (for discussions and reading) 

Ferrell, O. C., Hartline, M., & Hochstein, B. W. (2021). Marketing Strategy (8th ed.). Cengage Learning US.

For this module read Chapters 1 & 2 of your textbook.