MKT660

Textbook

Access your textbook via the Bookshelf tab in the top navigation bar of your course. 

Articles and cases as assigned (for discussions and reading) 

Ferrell, O. C., Hartline, M., & Hochstein, B. W. (2021). Marketing Strategy (8th ed.). Cengage Learning US.

For this module read Chapters 1 & 2 of your textbook.