LibGuides: IBU430: Module 3

Module 3 Required Resources

Read:
- Chapter 10: The Foreign Exchange Market
- Chapter 11: The International Monetary System
- Chapter 12: The Strategy of International Business
- Chapter 13: Entering Developed and Emerging Markets

Access your textbook via the Bookshelf tab in the top navigation bar of your course.

Annual Report on Exchange Arrangements and Exchange Restrictions 2014
International Monetary Fund, Annual Report on Exchange Arrangements and Exchange Restrictions (Washington, October 2014). https://www.imf.org/external/pubs/nft/2014/areaers/ar2014.pdf
In this document, you will be able to locate a list of countries, including their monetary systems and any changes that happened to the monetary system under the IMF administration.
How Amazon Adapted Its Business Model to India
Govindarajan, V., & Warren, A. (2016, August 20). How Amazing Adapted Its Business Model to India. Harvard Business Review. https://hbr.org/2016/07/how-amazon-adapted-its-business-model-to-india
Review this article to gain insight into Amazon's entry strategy adaptation to enter India's market.
Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation
Szymanski, Bharadwaj, S. G., & Varadarajan, P. R. (1993). Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation. Journal of Marketing, 57(4), 1–17. https://doi.org/10.1177/002224299305700401
This article provides insight into business marketing strategies across national markets.