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IBU430

Module 4 Required Resources

Textbook

  • Read: 
    • Chapter 14: Exporting, Importing and Countertrade 
    • Chapter 15: Global Production and Supply Chain Management 
    • Chapter 16: Global Marketing and Business Analytics 
    • Chapter 17: Global Human Resource Management 

Your course textbook can be accessed via the DART eBook link in the Getting Started module.

Module 4 Optional Resources

Videos

Supply Chain Management

The Covid pandemic has strained global supply chains, causing freight backlogs that have driven up costs. Some companies are looking for longer-term solutions to prepare for future supply-chain crises, even if those strategies come at a high price. 

Watch How Companies Are Overhauling Supply Chains to Ease Bottlenecks (5:14) to gain additional insight on this topic.

Watch the following videos, which are all great examples of how McDonald’s utilizes an adaptation strategy for its advertising and global presence worldwide. Consider how McDonald's is trying to address social issues in these advertisements.  

McDonald's In Japan (1:30)

McDonald's in Saudia Arabia (1:06)

McDonald's in India (1:25)