LibGuides: MKT452 v1: Module 2

Module 2

Goldman, E., & Tushnet, R. (2022). Advertising & marketing law: Case & materials (6th ed.). Independently published. ISBN: 979-8845873958

Read Chapter 3, False Advertising Overview.

Note: Access your text via the PDF file included in Getting Started.

*Refer back to the resources for Module 1 as needed.

Intellectual Property Kills Creativity
Smiers, J. (n.d.). Intellectual property kills creativity [Video file]. TED.
Consumer Rights or Unethical Behaviors: Exploring the Impacts of Retailer Return Policies
Chang, H., & Yang, T. (2022). Consumer rights or unethical behaviors: Exploring the impacts of retailer return policies. Journal of Retailing and Consumer Services, 64, 102799.
Legal Aspects of Marketing and Sales
Anonymous. (2022). Legal aspects of marketing and sales. LibreTexts.
This text is recommended throughout the course.
Ethical Branding and Marketing: Cases and Lessons
Gringarten, H., & Fernandez-Calienes, R. (2019). Ethical branding and marketing: Cases and lessons. Taylor & Francis Group.
This text is recommended throughout the course.
Determann’s Field Guide to Data Privacy Law: International Corporate Compliance
Determann, L. (2020). Determann’s field guide to data privacy law: International corporate compliance (4th ed.). Edward Elgar Publishing Limited.
This text is recommended throughout the course.