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MKT452 v1

Module 1

Goldman, E., & Tushnet, R. (2022). Advertising & marketing law: Case & materials (6th ed.). Independently published. ISBN: 979-8845873958

Read Chapter 1, Overview, and Chapter 2, What is an Advertisement?

Note: Access your text via the PDF file included in Getting Started.


Company Creation

Product Marketing

Pricing Marketing

Promotional Marketing

Placement Distribution Marketing

Packback Resources

Throughout this course, you will use Packback to engage in discussions. The following resources may prove helpful: