LibGuides: MKT452 v1: Module 1

Module 1

Goldman, E., & Tushnet, R. (2022). Advertising & marketing law: Case & materials (6th ed.). Independently published. ISBN: 979-8845873958

Read Chapter 1, Overview, and Chapter 2, What is an Advertisement?

Note: Access your text via the PDF file included in Getting Started.

Technology and Marketing Law Blog
Goldman, E. (2023). Technology and marketing law [Blog]. Technology & Marketing Law Blog.
This blog has many helpful resources you can refer to throughout this course.
How I Beat a Patent Troll
Curtis, D. (2012). How I beat a patent troll [Video file]. TED.

Legal Aspects of Marketing and Sales
Anonymous. (2022). Legal aspects of marketing and sales. LibreTexts.
This text is recommended throughout the course.

Company Creation

Social media and web 2.0 policy
Department of Commerce Web Advisory Council. (2023). Domain names. U.S. Department of Commerce.
Domain.com
Domain.com. (2023). Domain.com, LLC.

Product Marketing

US Patent and Trademark Office
United States Patent and Trademark Office. (2023).
Protecting Intellectual Property in the United States: A Guide for Small and Medium-Sized Enterprises in the United Kingdom
Department of Commerce. (n.d.). Protecting intellectual property in the United States: A guide for small and medium-sized enterprises in the United Kingdom.

Pricing Marketing

Deceptive Pricing
Federal Trade Commission. (n.d.). Deceptive pricing.
Price Discrimination: Robinson-Patman Violations
Federal Trade Commission. (n.d.). Price discrimination: Robinson-Patman violations.
U.S. Antidumping and Countervailing Duties
International Trade Administration. (n.d.). U.S. antidumping and countervailing duties.
Price Fixing, Bid Rigging, and Market Allocation Schemes: What They are and What to Look For
Antitrust Division, U.S. Dept. of Justice. (n.d.). Price fixing, bid rigging, and market allocation schemes: What they are and what to look for.

Promotional Marketing

Advertising and Marketing
Federal Trade Commission. (n.d.). Advertising and marketing.
Online Advertising and Marketing
Federal Trade Commission. (n.d.). Online advertising and marketing.
Technical Information on Anti-dumping
World Trade Organization. (n.d.). Technical Information on anti-dumping.

Placement Distribution Marketing

Statute 77
Statute 77.

Packback Resources

Throughout this course, you will use Packback to engage in discussions. The following resources may prove helpful:

How Do I Connect My Packback Grade to MY Course's Gradebook in Blackboard, Canvas, D2L-Brightspace, Moodle, Etc.?
Packback. (2021). How do I connect my Packback grade to my course's gradebook in Blackboard, Canvas, D2L-Brightspace, Moodle, etc.?. Packback. https://help.packback.co/hc/en-us/articles/4405489994139-How-do-I-connect-my-Packback-grade-to-my-course-s-gradebook-in-Blackboard-Canvas-D2L-Brightspace-Moodle-etc

Your grade in Packback should automatically sync to your grade book in Brightspace. This article discusses this feature.
How Do I Create a Good Quality Post?
Packback. (2017).How do I create a good quality post?. Packback. https://help.packback.co/hc/en-us/articles/115000684052-How-do-I-create-a-good-quality-post-

This article discusses Packback- approved questions.
Student Support
Packback. (n.d.). Student support. Packback. https://help.packback.co/hc/en-us/categories/203990168-Student-Support

This website provides help with your account, navigating Packback, Packback instruct, registering for your community, creating a post, grading and curiosity points, and much more.
Where Can I Find My Community Questions and Responses that I've Posted?
Packback. (2018). Where can I find my community questions and responses that I've posted?. Packback. https://help.packback.co/hc/en-us/articles/360021187112-Where-can-I-find-my-community-questions-and-responses-that-I-ve-posted-

This article discusses how you can access your Learner Profile, and the article discusses where you can find your published posts.
Where Can I Find My Drafts?
Packback. (2019). Where can I find my drafts? . Packback. https://help.packback.co/hc/en-us/articles/360035199391-Where-can-I-find-my-drafts-

This article discusses how to access, save, delete and see your drafts.
Why Is My Post Missing From My Community
Packback. (2019). Why is my post missing from my community?. Packback. https://help.packback.co/hc/en-us/articles/360031482031-Why-is-my-post-missing-from-my-community-

"If after you've posted in your community and later notice that you're unable to find it, this article will help walk you through understanding what could have happened to it and what you can you do to republish it" (Packback, 2019).