LibGuides: MKT522: Module 2 Resources

Module 2 Required Resources

Your course textbook can be accessed via the DART eBook link in the Getting Started module.

Your course requires a textbook that must be purchased from the NU Bookstore or any other resource of your choosing (for example, on Amazon).

Chapter 3. Business Models and Strategy
- 3-1. Understanding Business Models
- 3-2. Functions of Business Models
Chapter 2. The Supply Chain Becomes a Value Ecosystem
- 2-3. Next Step—The Digital Value Ecosystem

Facebook blueprint certification exam
Facebook for Business. (2020). Facebook blueprint certification exam. Facebook.
Blueprint certification recognizes advanced level proficiency with Facebook’s family of apps and services.
MOZ
MOZ, Inc. (2020). MOZ.
SEO Learning resource.
SEO certification
SEOCertification.org. (2020). SEO certification. Author.
SEOcertification.org is the industry’s first vendor-neutral certification developed by professionals for professionals. While not required, it is highly recommended for you to complete.