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MKT522

Module 2 Required Resources

Textbook

Your course textbook can be accessed via the DART eBook link in the Getting Started module.

Your course requires a textbook that must be purchased from the NU Bookstore or any other resource of your choosing (for example, on Amazon). 

  • Chapter 3. Business Models and Strategy
    • 3-1. Understanding Business Models
    • 3-2. Functions of Business Models
  • Chapter 2. The Supply Chain Becomes a Value Ecosystem
    • 2-3. Next Step—The Digital Value Ecosystem

Misc.