LibGuides: MKT522: Module 1 Resources

Module 1 Required Resources

Your course textbook can be accessed via the DART eBook link in the Getting Started module.

Your course requires a textbook that must be purchased from the NU Bookstore or any other resource of your choosing (for example, on Amazon).

Internet Marketing by Debra Zahay; Mary Lou Roberts
ISBN: 9780357033883
Publication Date: 2018-08-22
Roberts, M. L., & Zahay, D. (2018). Internet marketing: Integrating online and offline strategies (4th ed.). Cengage.

Chapter 1. Internet and Mobile Marketing in the Digital Ecosystem
Chapter 2. The Supply Chain Becomes a Value Ecosystem
- 2-1. The Impact of Digital Transformation on Supply Chains
- 2-2. Strategic Supply Chain Concepts

Setting the future of digital and social media marketing research: Perspectives and research propositions
Dwivedi, Y. K., Ismagilova, E., Hughes, E. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A. S., Kumar, V., Rahman, M. M., Raman, R., Rauschnabel, P. A., Rowley, J., Salo, J., Tran, G. A., & Wang, Y. (2020). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 1-37.
A thematic exploration of digital, social media, and mobile marketing: Research evolution from 2000 to 2015 and an agenda for future inquiry.
Lamberton, C., & Stephen, A. T. (2016). A thematic exploration of digital, social media, and mobile marketing: Research evolution from 2000 to 2015 and an agenda for future inquiry. Journal of Marketing, 80(6), 146-172.

Content marketing course: Get certified in content marketing
HubSpot, Inc. (2020). Content marketing course: Get certified in content marketing. HubSpot Academy.
Although not required, it is recommended that you explore and complete this training.
WordPress
Wordpress.com. (n.d.). WordPress. Author.
You may use WordPress to create Assignment 2, or other website design tool of your choosing.