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MKT522

Module 3 Required Resources

Textbook

Your course textbook can be accessed via the DART eBook link in the Getting Started module.

Your course requires a textbook that must be purchased from the NU Bookstore or any other resource of your choosing (for example, on Amazon). 

  • Chapter 2. The Supply Chain Becomes a Value Ecosystem
    • 2-4. Technologies that Enable Value Chains and Ecosystems
  • Chapter 3. Business Models and Strategies
    • 3-3. Evolving Business Models—IBM, GE, and Amazon
    • (Review) 3-1. Understanding Business Models
  • (Review) Chapter 1. Internet and Mobiel Marketing in the Digital Ecosystem
    • 1-1. How the Internet has Evolved
    • 1-2. Digital Disruption and Digital Transformation
    • 1-3. Artificial Intelligence and Cloud Computing—Salesforce and North Face
  • (Review) Chapter 2. The Supply Chain Becomes a Value Ecosystem
    • 2-1. The Impact of Digital Transformation on Supply Chains
    • 2-2. Strategic Supply Chain Concepts
    • 2-3. Next Step—The Digital Value Ecosystem
    • 2-4. Technologies that Enable Value Chains and Ecosystems

Misc.