LibGuides: COM402: Module 3

Module 3 Required Resources

Textbook

Communication Technology Update and Fundamentals
Grant, A. E., & Meadows, J. H. (Eds.). (2022). Communication technology update and fundamentals (18^th ed.). Routledge. ISBN 978-1-884154-45-4

Read Chapters 10-17.
- This comprehensive text covers the full gamut of communication technologies, from their earliest forms to today's.

Access your textbook via the Bookshelf tab in the top navigation bar of your course.

Videos

Using a Media Mix to Get Attention
Breakenridge, D. (2022). Using a media mix to get attention [Video]. LinkedIn Learning. https://www.linkedin.com/learning-login/share?account=2168252&forceAccount=false&redirect=https%3A%2F%2Fwww.linkedin.com%2Flearning%2Fpublic-relations-foundations-2019%3Ftrk%3Dshare_ent_url%26shareId%3DNEApQB4WS5Cgk9UMowEXAA%253D%253D
- This LinkedIn Learning video explains the importance of using a mix of media types and platforms to capture the attention of a target audience. Communication plans that use a media mix are more effective because they use various methods and channels to deliver messages. So, for example, instead of using only Facebook to advertise a product, an advertising company or communication professional would develop a plan to advertise across both traditional and social media and to promote their message or product by sharing information such as user testimonials via social media or the Web.
Evaluating Your Marketing Mix
Knowable (2022). Evaluating your marketing mix [Video]. LinkedIn Learning. https://www.linkedin.com/learning-login/share?account=2168252&forceAccount=false&redirect=https%3A%2F%2Fwww.linkedin.com%2Flearning%2Ffive-ways-to-grow-your-brand-s-audience%3Ftrk%3Dshare_ent_url%26shareId%3DdAQER2wBTbyzjpMl80iw2w%253D%253D
- This LinkedInLearning video focuses on developing a brand to use as a basis for building audiences and sharing communication messages. The video presents various means of building a brand’s audience, from word-of-mouth and earned media to partnerships and paid marketing. It also includes a plan for evaluating a media mix.
Marketing Mix Modeling for Attributing Social Media ROI
Taylor, M. (2022). Marketing mix modeling for attributing social media ROI [Video]. LinkedIn Learning. https://www.linkedin.com/learning-login/share?account=2168252&forceAccount=false&redirect=https%3A%2F%2Fwww.linkedin.com%2Flearning%2Fsocial-media-marketing-roi-2021%3Ftrk%3Dshare_ent_url%26shareId%3DUTpw0qLTQLSRbHWf2scLoQ%253D%253D
- This comprehensive LinkedIn Learning video presents strategies for tracking ROI, or “return on investment,” from social media sharing and word of mouth. It performs a deep dive into targeted social media strategies for specific platforms and outlines performance measures to track the success of various campaigns.

Packback Resources

How Do I Connect My Packback Grade to MY Course's Gradebook in Blackboard, Canvas, D2L-Brightspace, Moodle, Etc.?
Packback. (2021). How do I connect my Packback grade to my course's gradebook in Blackboard, Canvas, D2L-Brightspace, Moodle, etc.? Packback. https://help.packback.co/hc/en-us/articles/4405489994139-How-do-I-connect-my-Packback-grade-to-my-course-s-gradebook-in-Blackboard-Canvas-D2L-Brightspace-Moodle-etc
- Your grade in Packback should automatically sync to your gradebook in Brightspace. This article discusses this feature.
How Do I Create a Good Quality Post?
Packback. (2017).How do I create a good quality post?. Packback. https://help.packback.co/hc/en-us/articles/115000684052-How-do-I-create-a-good-quality-post-
- This article discusses Packback-approved questions.
Student Support
Packback. (n.d.). Student support. Packback. https://help.packback.co/hc/en-us/categories/203990168-Student-Support
- This website provides help with your account, navigating Packback, Packback instruct, registering for your community, creating a post, grading and curiosity points, and much more.
Where Can I Find My Community Questions and Responses that I've Posted?
Packback. (2018). Where can I find my community questions and responses that I've posted?. Packback. https://help.packback.co/hc/en-us/articles/360021187112-Where-can-I-find-my-community-questions-and-responses-that-I-ve-posted-
- This article discusses how you can access your Learner Profile and where you can find your published posts.
Where Can I Find My Drafts?
Packback. (2019). Where can I find my drafts? . Packback. https://help.packback.co/hc/en-us/articles/360035199391-Where-can-I-find-my-drafts-
- This article discusses how to access, save, delete, and see your drafts.
Why Is My Post Missing From My Community
Packback. (2019). Why is my post missing from my community?. Packback. https://help.packback.co/hc/en-us/articles/360031482031-Why-is-my-post-missing-from-my-community-
- "If after you've posted in your community and later notice that you're unable to find it, this article will help walk you through understanding what could have happened to it and what you can you do to republish it" (Packback, 2019).
Why Am I Receiving This Error: 400 “Enable Cookies”?
Packback. (2019). Why am I receiving this error: 400 "Enable Cookies"? Packback. https://help.packback.co/hc/en-us/articles/5889017585947-Why-am-I-receiving-this-error-400-Enable-Cookies
- This article covers troubleshooting a 400 "Enable Cookies" error in Brightpsace.