Scott, D. M. (2022). The new rules of marketing and PR: How to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly (8th ed.). John Wiley & Sons.
- This resource offers students insights into navigating the dynamic landscape of emerging media in a marketing context. It equips them to stay current with the latest trends in social media, online videos, mobile apps, and other high-tech influences, ensuring they can effectively communicate, connect with audiences, and garner optimal attention for businesses in the ever-changing digital landscape.
Levin, A. (2020). Influencer marketing for brands: What YouTube and Instagram can teach you about the future of digital advertising. Apress L.P.
- This resource provides practical strategies and real-world examples to navigate the complexities of influencer marketing. It addresses challenges such as finding the right talent, measuring results, and aligning with overall strategy, providing a scalable and sustainable approach to leverage influencers in the ever-evolving digital media landscape.
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