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Vieira, E. T., Jr, & Li, Y. (2024). Public relations planning : A practical guide for strategic communication. Taylor & Francis.
Read Chapter 6: Situational Analysis: Defining Stakeholders.
Read Chapter 7: Strategy: Conceptualization, Goals, Objectives, and Central Messages.

Downs, D. & Nachshen, M. (Host). (2024 March 17). The Strategic Storyteller: Stories and Strategies in Marketing and Public Relations. (S3, E117) [Audio podcast episode]. In The Strategic Storyteller. Apple Podcasts.

Breakenridge, D. (2019 April 10). Public relations foundations: Today’s consumers. [Video]. LinkedIn.