LibGuides: COM441: Module 1 Resources

Module 1 Resources

Public Relations Planning: A Practical Guide for Strategic Communication
Vieira, E. T., Jr, & Li, Y. (2024). Public relations planning : A practical guide for strategic communication. Taylor & Francis.
Read Chapter 4: Public Relations Research
Marketing Communication: Using PR In Your Marketing Program
Breakenridge, D. (2024 March 22). Marketing communication: Using PR in your marketing program. [Video]. LinkedIn.
Public Relations Foundations: The Integrated Approach to PR Planning
Breakenridge, D. (2019 April 10). Public relations foundations: The integrated approach to PR planning. [Video]. LinkedIn.
Marketing Communication: Investigate, Target, and Differentiate for Marketing Communication Success.
Breakenridge, D. (2024 March 22). Marketing communication: Investigate, target, and differentiate for marketing communication success. [Video]. LinkedIn.
Marketing Communication: Evaluating Key Inputs in Your Marketing Strategy
Breakenridge, D. (2024 March 22). Marketing communication: Evaluating key inputs in your marketing strategy (single section only). [Video]. LinkedIn.