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Caldwell, A. (2022). What customer lifetime value (CLV) is & how to calculate it. Oracle NetSuite. https://www.netsuite.com/portal/resource/articles/ecommerce/customer-lifetime-value-clv.shtml

• This is a scholarly journal article that examines several key determinants that impact customer LTV, including commitment and loyalty. The article provides an excellent background on customer LTV along with quantitative results on the impact of attitudinal and behavioral loyalty on customer LTV. Lastly, it covers loyalty programs.

Marshall, N. W. (2010). Commitment, loyalty and customer lifetime value: Investigating the relationships among key determinants. Journal of Business & Economics Research (JBER), 8(8). https://www.clutejournals.com/index.php/JBER/article/download/753/738

• This is a scholarly journal article that examines several key determinants that impact customer LTV, including commitment and loyalty. The article provides an excellent background on customer LTV along with quantitative results on the impact of attitudinal and behavioral loyalty on customer LTV. Lastly, it covers loyalty programs.

Petersen, R. (2022). 9 inspiring case studies of customer lifetime value (CLV). BarnRaisers, LLC. https://barnraisersllc.com/2017/01/15/case-studies-customer-lifetime-value-clv/

• This article provides nine case studies on customer LTV and should help you identify potential companies to explore for your podcast.

Project44 (2021). Deliver higher lifetime value with improved shipping experiences. https://www.getconvey.com/blog-d-deliver-higher-lifetime-value-shipping-experiences/

• This article links customer LTV to logistics and supply chain management with an emphasis on improved shipping experiences, CRM integration, the importance of collaboration, and the customer journey.

Shaw, A. A., & Shaw, A. A. (2020). Customer lifetime value. Marketing Tutor. https://www.marketingtutor.net/customer-lifetime-value/

• The article by Shaw is an insightful one that explains why customer LTV is important, how to calculate customer LTV, and it offers several mini case studies.